Eat This, Not That

Eat This, Not That!
First edition cover
AuthorDavid Zinczenko with Matt Goulding
Cover artistGeorge Karabotsos
LanguageEnglish
SubjectNutrition
PublisherGalvanized Media
Publication placeUnited States
Media typePrint (Paperback), Digital
ISBN1-59486-854-9
OCLC177062677
613.2 22
LC ClassRA784 .Z563 2008

Eat This, Not That! is a media franchise owned and operated by co-author David Zinczenko.[1] It bills itself as "The leading authority on food, nutrition, and health."[2] No independent authority has verified that claim.

The original book series was developed from a column from Men's Health magazine written by David Zinczenko and Matt Goulding. The franchise now includes a website, quarterly magazine, videos, e-books and downloadable PDFs.

Eat This, Not That! brands itself as the "No-diet weight loss solution" and provides recommendations regarding food choices with the aim of improving health. Criteria for unhealthy dishes center on its levels of calories, fat, saturated fat, trans fat, sodium, and/or sugar content. The healthier alternatives often include higher levels of fiber and/or protein.

A quarterly magazine, Eat This, Not That!, was launched in 2015 and is distributed by Meredith nationwide.[1]

  1. ^ a b Haughney, Christine (2014-11-30). "Popular 'Eat This, Not That!' Brand to Start Quarterly Magazine". The New York Times. ISSN 0362-4331. Retrieved 2016-06-17.
  2. ^ "Eat This, Not That". EatThis. November 17, 2023.