Eating your own dog food

Eating your own dog food or "dogfooding" is the practice of using one's own products or services.[1] This can be a way for an organization to test its products in real-world usage using product management techniques. Hence dogfooding can act as quality control, and eventually a kind of testimonial advertising. Once in the market, dogfooding can demonstrate developers' confidence in their own products.[2][3]

  1. ^ Helft, Miguel (2009). "Google Appears Closer to Releasing Its Own Phone". The New York Times. Retrieved 2009-12-12.
  2. ^ "Microsoft tests its own 'dog food'". Tech News on ZDNet. Archived from the original on 2008-06-21. Retrieved 2009-11-14.
  3. ^ Dvorak, John C. (2007-11-15). "The Problem with Eating Your Own Dog Food". PC Magazine. Archived from the original on 2009-06-28. Retrieved 2010-05-17.