Ed Valenti

Ed Valenti

Ed Valenti is an American television personality and entrepreneur best known as an early pioneer of infomercials and for creating the Ginsu knives.[1][2] In 1975, Valenti and his business partner Barry Becher founded Dial Media, Inc. (now PriMedia Inc), one of the first major infomercial companies in the world.[3][4][5] Valenti is credited with coining a number of phrases widely adopted by the industry, including: “But wait, there’s more!”, “Now how much would you pay?” and “This is a limited-time offer, so call now.”[6]

  1. ^ Harry, Lou (2002). As Seen on TV – 50 Amazing Products and the Commercials that Made Them Famous. Quirk Productions, Inc. ISBN 978-1422366998.
  2. ^ Poundstone, William (2011). Priceless: The Myth of Fair Value (and How to Take Advantage of It). Hill and Wang. ISBN 978-0809078813.
  3. ^ Hevesi, Dennis (June 30, 2012). "Barry Becher – Creator of Ginsu Knife Commercials Dies". The New York Times.
  4. ^ "La Fi Lazarus". Los Angeles Times.
  5. ^ "Rovell As Seen on TV Infomercial". CNBC.
  6. ^ Migoya, David (January 11, 2010). "Infomercial claims often inflated, consumer tests show". The Seattle Times. Retrieved October 26, 2017.