Elaboration likelihood model

The elaboration likelihood model (ELM) of persuasion^[1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980.^[2] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route.

^ Petty, Richard E.; Cacioppo, John T. (1986). Communication and persuasion: central and peripheral routes to attitude change. Berlin, Germany: Springer-Verlag. p. 4. ISBN 978-0387963440.
^ Cite error: The named reference :0 was invoked but never defined (see the help page).

[1] Petty, Richard E.; Cacioppo, John T. (1986). Communication and persuasion: central and peripheral routes to attitude change. Berlin, Germany: Springer-Verlag. p. 4. ISBN 978-0387963440.

[:0-2] Cite error: The named reference :0 was invoked but never defined (see the help page).

[1]

[2]