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Company type | Private |
---|---|
Industry | Bicycles |
Founded | 1993 |
Headquarters | , |
Products | Bicycle and related components |
Parent | Trek Bicycle Company |
Website | http://www.electrabike.com/ |
Electra Bicycle Company, a subsidiary of Trek Bicycle Company since 2014,[1] was founded in Leucadia, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles. Additionally Electra designed and sells comfort bicycles, and hybrid bicycles. Electra also sells a line of accessories, apparel, and bicycle parts.[2]