Eleven LLC

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ELEVEN, LLC

Company type	Private
Founded	1996
Headquarters	Boston, Massachusetts , United States
Website	eleven.net

ELEVEN, LLC is a product development studio with offices in Boston, Massachusetts and New York City, New York. The studio was founded in 1996 by Ben Beck, Dave Harting, Doug Marsden and Glen Walter. Since then the company has designed products and experiences across multiple categories: from consumer goods and housewares, to electronics, medical machinery, sporting goods, and furniture.

The company has between 11 and 20 employees providing services including Industrial Design, Mechanical Engineering, Communication Design, Business Strategy, and Design Research. The company has developed an unusual business model, in which the traditional fee for service work is supplemented with licensing and royalties-driven work.

The studio has licensed a wide range of its own consumer products. Much of their early licensing work was for products in the pet industry. Working with Aspen Pets, the company designed the walkabout retractable dog leash. Later, the company designed Petmate cat litter boxes such as the Clean Step Litter Box, which is enclosed to prevent the cat from trailing litter out of the box and to provide added privacy for the pet.

They developed Burton’s snowboarding step-in boot technology, SI and PSI, when the company was emerging as an early leader in equipment for the sport. Since designing the SI line, ELEVEN has continued to work with Burton on their binding designs, and provided periodic platform overhaul.

The company teamed up with STX Lacrosse to design a Gary Gait signature line.

The company also designed OXO's barware line, incorporating the Good Grips technology into drinking paraphernalia.^[1]

The studio has worked with Procter & Gamble on household products and strategic brand innovation for brands including Cascade, Gillette, Secret, Duracell, Febreze, Tide, Vicks, Mr. Clean, Folgers and Sunny D.