 | This article needs additional citations for verification. (August 2019) |
 Elmer's logo used since 2007 | |
| Company type | Subsidiary |
|---|---|
| Industry | Adhesives, stationery, craft, hardware |
| Predecessor | Borden 1947–1999 |
| Founded | 1947 |
| Founder | Gail Borden Jr. |
| Headquarters | , U.S. |
Area served | Worldwide |
Key people | Michael V. Warren (president & CEO) Kelli A. Bray (CFO) |
| Products | Adhesives, office supplies, craft supplies, wood filler, sealants, paint markers, foam board, organizational products, cutting tools |
Number of employees | 250–500 |
| Parent | Newell Brands |
| Website | www |
Elmer's Products, Inc. or simply Elmer's, is an American-based company that has a line of adhesive, craft, home repair, and office supply products. It is best known as the manufacturer of Elmer's Glue-All, a popular PVA-based synthetic glue, in addition to other brands including Krazy Glue, ProBond and CraftBond[1][2] adhesives, and X-Acto cutting tools.
Introduced by Borden, it was spun off independently in 1999. The company was acquired in 2003 by Berwind Corporation, a privately held investment firm. On October 5, 2015, Newell Rubbermaid announced a $600 million deal to acquire Elmer's Products.[3]
The logo for the brand was based upon "Elmer the Bull", mate of Borden's advertising mascot Elsie the Cow, during the 20th century. Elmer's image continues to be featured in the company logo.[4]
- ^ "Crafting Glue & Adhesives". Elmer's. Archived from the original on July 29, 2022. Retrieved July 29, 2022.
Elmer's CraftBond Tacky Glue has ...
- ^ "Mark: CRAFTBOND; US Serial Number: 85058478". Trademark Status & Document Retrieval. United States Patent and Trademark Office. Retrieved July 29, 2022.
Owner Name: SANFORD, L.P.
- ^ "Newell Rubbermaid to Buy Maker of Elmer's Glue for $600 Million". The Wall Street Journal. Retrieved October 5, 2015.
- ^ Eliott, Stuart (April 5, 2010). "New Glue for You? True". The New York Times. Retrieved November 14, 2020.