Emperador brandy

Emperador Inc.
Company typeSubsidiary, public
PSE: EMI SGX: EMI
Founded2001; 23 years ago (2001) (company)
HeadquartersEastwood City CyberPark, Bagumbayan, Quezon City (Head office)
Santa Rosa, Laguna (Manufacturing plant)
Area served
Philippines
Key people
ProductsDistilled beverages
ParentAlliance Global Group

Emperador is a brand of cut brandy and brandy produced by Emperador Inc., a 81% owned subsidiary of Alliance Global Group. The shares of Emperador Inc. are traded at the Philippine Stock Exchange with the symbol "EMP". The beverage is primarily sold in the Philippines.

Since 2006, it has been the world's top-selling brand of brandy in terms of quantity of brandy sold.[1] Annual sales in 2015 amounted to 275 million liters.[2][3] However, by international standards, the Emperador Light expression (introduced in 2010) is considered a "cut brandy" rather than a true brandy, as it contains neutral spirits alcohol made from sugar cane.[3][4]

In early 2015, the brand was estimated to have a 97% share of the brandy market and a 50% share of the overall spirits market in the Philippines (population 100 million), and a 73% share of the spirits market in Manila.[3]

Although the brand's market was initially limited to the Philippines, it has since expanded to Thailand, China, the United States,[5] and other countries.[2]

  1. ^ Cite error: The named reference Flores was invoked but never defined (see the help page).
  2. ^ a b Hayes, Annie (June 28, 2016). "The World's Best-Selling Cognac and Brandy Brands". www.thespiritsbusiness.com/. The Spirits Business. Retrieved March 19, 2017.
  3. ^ a b c Smith, Hamish (February 20, 2015). "The Brandy Report (2/12): The Philippines". Drinks International. Retrieved March 20, 2017.
  4. ^ "Philippines – Taxes on Distilled Spirits" (PDF). Office of the United States Trade Representative. November 24, 2010. Retrieved March 20, 2017.
  5. ^ "Major participating retailers – where to buy". Emperador USA official website. Archived from the original on March 21, 2017. Retrieved March 20, 2017.