This article needs additional citations for verification. (April 2018) |
Type | Fashion dolls |
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Company | Mattel |
Country | United States |
Availability | July 18, 2017–present |
Materials | Plastic |
Slogan | Caring Is Our Everything |
Official website |
Enchantimals is a media franchise-supported toy line launched on July 18, 2017, by American multinational toy company Mattel as a companion to Ever After High and the second spin-off to Monster High. The line consists of human–animal hybrids and their woodland creature pets who live in a fictional setting of Everwilde. The Enchantimals media include a web series, books, and a television special. The franchise development began in late 2015, it was announced in October 2016, and its toys were first released in June 2017.