Ernesto Calindri | |
---|---|
Born | Certaldo, Italy | 5 February 1909
Died | 9 June 1999 Milan, Italy | (aged 90)
Occupation | Actor |
Years active | 1938–1989 |
Ernesto Calindri (5 February 1909 – 9 June 1999) was an Italian theater and film actor.[1][2] He appeared in 40 films between 1938 and 1989. He is often remembered in Italy for a series of TV commercials for a well-known brand of Italian artichoke-based bitter liqueur, Cynar, with the catchphrase "Contro il logorio della vita moderna" ("Assuaging the wear-and-tear of modern life") which showed him sitting at a café table surrounded by traffic drinking and reading the paper in relaxed fashion.[3]