 | This article contains promotional content. (December 2013) |
 | |
| Product type | Pet food |
|---|---|
| Owner |
|
| Introduced | 1969 |
| Markets | Worldwide |
| Previous owners | Procter & Gamble (1999–2014) |
| Website | eukanuba.com eukanuba.eu |
Eukanuba (/ˌjuːkəˈnuːbə/ EW-kə-NOO-bə)[1][unreliable source?] is a brand of dog food and cat food owned and manufactured by Mars, Incorporated worldwide and by Spectrum Brands in European markets; previously handled by Procter & Gamble from 1999 through 2014. The company produces 17 different formulas for dogs and 13 for cats.[2]
Procter & Gamble (P&G) announced in April 2014 that it would sell its Eukanuba, Iams and Natura pet food brands in all markets except Europe to Mars, Incorporated for $2.9 billion in cash, arguing the deal would allow it to lose a slow performer and generate cash to grow core businesses.[3] The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014. Mars, Inc. also exercised options to acquire P&G's pet food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore.[4][5] P&G sold its European pet care business to Spectrum Brands in December 2014.[6]
- ^ "Eukanuba History - Benefits". Eukanuba. Archived from the original on 2014-03-29.
- ^ ""Eukanuba Products". National Pet Pharmacy". Archived from the original on 2011-08-24. Retrieved 2011-07-25.
- ^ Wahba, Phil (April 9, 2014). "P&G selling pet food brands to Mars for $2.9 billion". Reuters. Retrieved March 5, 2016.
- ^ "P&G sells Iams, others for $2.9B". The Enquirer. Retrieved 2020-06-10.
- ^ "Mars Closes Acquisition Of Procter & Gamble's Pet Food Business In Major Markets". RTTNews. Retrieved 2020-06-10.
- ^ "Spectrum Brands Holdings Completes Acquisition of the European IAMS and Eukanuba Pet Food Business". Business Wire. December 31, 2014. Retrieved March 4, 2016.