Everytime tha Beat Drop

"Everytime tha Beat Drop"
Single by Monica featuring Dem Franchize Boyz
from the album The Makings of Me
ReleasedJuly 24, 2006 (2006-07-24)
RecordedSouthside Studios
(Atlanta, Georgia)
Genre
Length3:43
LabelJ
Songwriter(s)
Producer(s)
Monica singles chronology
"U Should've Known Better"
(2004) 		"Everytime tha Beat Drop"
(2006) 		"A Dozen Roses"
(2006)
Dem Franchize Boyz singles chronology
"Ridin' Rims"
(2006) 		"Everytime tha Beat Drop"
(2006) 		"Pimped Out"
(2006)
Audio sample

"Everytime tha Beat Drop" is a song by American recording artist Monica from her fifth studio album The Makings of Me (2006). It was written by Johnta Austin, Jermaine Dupri, Robert Hill, Charles Hammond, Deangelo Hunt, James Phillips, and rap group Dem Franchize Boyz, while production was hemled by Dupri, with additional credits by LRoc. Musically, the downbeat uptempo track was greatly influenced by crunk and snap music, incorporating beats of rapper Nelly's 2005 song "Grillz" and containing a vocal sample of Dem Franchize Boyz' "Lean wit It, Rock wit It" (2006).[1]

A lyrical and musical departure from Monica's previous singles, "Everytime tha Beat Drop" was released as the album's leading single in the United States in July 2006, gaining generally mixed to negative reviews by music critics who called it "untypical" and "avoidable."[2] A moderate success on the charts, it became Monica's tenth top twenty entry on Billboard's Hot R&B/Hip-Hop Songs chart,[2] but failed to reach the top forty on the official Hot 100, becoming her least successful lead single since 2002's "All Eyez on Me."[2]

"Everytime tha Beat Drop" was performed along with Dem Franchize Boyz on several television, such as The Ellen DeGeneres Show, Late Show with David Letterman, MTV's Total Request Live, and BET's 106 & Park. An accompanying music video for the song, directed by Ray Kay, was filmed in Monica's hometown Atlanta, Georgia.[3] The singer later voiced her remorse towards her record company bosses for subsequently deciding to release "Everytime the Beat Drops" as a single, wishing for a more typical record to be released as the first single instead, and dismissed the song as a wrong interpretation of her artistical status.[4]

  1. ^ Cite error: The named reference ConrceteLoop was invoked but never defined (see the help page).
  2. ^ a b c Nero, Mark Edward. "CD Review: Monica's The Makings of Me". About.com. Archived from the original on March 29, 2007. Retrieved January 21, 2010.
  3. ^ Cite error: The named reference accessatl was invoked but never defined (see the help page).
  4. ^ "MiddleChild Promotions/MonicaSoul Exclusive Interview". MiddleChildPromotions.com. October 25, 2009. Archived from the original on March 7, 2008. Retrieved January 21, 2010.