FAO Goodwill Ambassador is an official postnominal honorific title, title of authority, legal status and job description assigned to goodwill ambassadors and advocates who are designated by the United Nations. FAO goodwill ambassadors are celebrity advocates of the Food and Agriculture Organization of the United Nations that use their talent and fame to advocate for the organization.
The Goodwill Ambassador Programme of the Food and Agriculture Organization of the United Nations has been in place since 1999. The main purpose of the programme is to increase public awareness and to disseminate information on issues related to food security and hunger.
FAO encourages its goodwill ambassadors to actively use their talents and influence, and to commit themselves personally and professionally, to assist the organization in raising public awareness of the urgent need to eradicate hunger, malnutrition and food insecurity, and in achieving the 2030 Sustainable Development Goals.[1]
Past FAO ambassadors have included Celine Dion, Carl Lewis, Evo Morales, Youssou N'Dour and Susan Sarandon.