FCB (advertising agency)

FCB
Company typeSubsidiary
IndustryAdvertising
GenreAdvertising agency
Founded1873 (1873) (as Lord & Thomas)
Headquarters
Number of locations
90 countries
Area served
Worldwide
Key people
Susan Credle[1]
Global Chairperson & Global Chief Creative Officer
Tyler Turnbull[1]
Global CEO
ServicesMarketing communications
Number of employees
8,653
ParentInterpublic Group of Companies
Websitewww.fcb.com

Foote, Cone & Belding (FCB) is one of the largest global advertising agency networks.[2] It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.[3]

Parent Interpublic Group is one of the big four agency holding conglomerates, the others being Publicis, WPP, and Omnicom.

  1. ^ a b "Susan Credle and Tyler Turnbull promoted to Lead FCB Global".
  2. ^ "Agency Report 2008," Advertising Age May 5, 2008
  3. ^ "DraftFCB Officially Changes Name to FCB," Advertising Age 10 March 2014 http://adage.com/article/agency-news/draftfcb-officially-fcb/292070/