Fabletics

Fabletics, LLC
Company typePrivate
IndustryRetail
FoundedJuly 2013; 11 years ago (2013-07)
FoundersAdam Goldenberg
Don Ressler
Ginger Ressler[1]
Headquarters
El Segundo, California
,
U.S.
Area served
Worldwide
Key people
Don Ressler, Co-Founder & Adam Goldenberg, Co-Founder[2]
ProductsMen's & women's activewear
ServicesMembership and retail
Revenue$500 million[3][4]
Websitewww.fabletics.com

Fabletics is a global, active lifestyle brand that sells both men's and women's sportswear, footwear and accessories, commonly referred to as "activewear".[5][6][7] The company operates on a membership model and is known for its e-commerce business approach and also has over 85 brick-and-mortar stores.[8][9][10][11] The brand has a membership program that allows shoppers to become "VIP Members", with access to special membership discounts and perks.[12][13] Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences[14] and releases capsules weekly in sizes XXS-4X for women and monthly in sizes XS-XXL for men.[15][16][17]

  1. ^ "In My Gym Bag: Getting Fab With The Co-Founder Of Fabletics". Chalkboard Mag. Retrieved May 1, 2022.
  2. ^ Hamanaka, Kari (November 21, 2016). "TechStyle's TechFirst Strategy Has It on Course to Hit $1B". Women's Wear Daily. Retrieved September 3, 2017.
  3. ^ "Fabletics releases fitness app". Retail Dive. Retrieved May 28, 2021.
  4. ^ Wertz, Diana (August 4, 2017). "Why Successful Brands Like Fabletics Leverage the Power of the Crowd". Huffington Post. Retrieved September 3, 2017.
  5. ^ "How Kate Hudson's Fabletics is cashing in on the athleisure craze". Yahoo Finance. August 16, 2016.
  6. ^ Young, Katy Young (October 16, 2013). "Fabletics: Kate Hudson's new workout gear". The Telegraph. Retrieved November 20, 2013.
  7. ^ "Fabletics". JustFab Inc.
  8. ^ "Shop-in-shops are everywhere — here's what it means for stores". Glossy. Retrieved August 8, 2022.
  9. ^ "Fabletics to open first UK store in London". Fashion United UK. Retrieved January 5, 2021.
  10. ^ Gibbs, Alexandra (April 20, 2018). "Kate Hudson on Fabletics: I wanted to create a brand that was more about lifestyle than fitness". CNBC. Retrieved January 31, 2021.
  11. ^ Cite error: The named reference forbes16 was invoked but never defined (see the help page).
  12. ^ "How Our Flexible VIP Membership Works". Fabletics. Retrieved January 30, 2021.
  13. ^ "Is Kate Hudson's 'Fabletics' A Scam?". HuffPost. September 30, 2015. Retrieved January 21, 2021.
  14. ^ MacVean, Mary MacVean (November 2, 2013). "It's workout time with Kate Hudson, who's wearing her Fabletics gear". Los Angeles Times. Retrieved November 12, 2013.
  15. ^ Kell, John (October 19, 2016). "Kate Hudson: It's Important Fabletics Is "All Inclusive"". Fortune. Retrieved September 3, 2017.
  16. ^ "JustFab Rebrands as TechStyle". Retail Info Systems. August 18, 2016. Retrieved September 30, 2022.
  17. ^ "JustFab Changes Name to TechStyle Fashion Group". Women's Wear Daily. August 18, 2016.