Fan-gating

Fan-gating (also known as "Like-gating")^[1] is the practice of acquiring more fans for a Facebook page by requiring Facebook users to "like" the page in order to access specific content associated with the page. This content is typically exclusive features, promotional offers, games or other material.^[2]

On August 8, 2014, Facebook updated their platform policies to forbid businesses and developers from using like-gating on new apps, while existing apps will need to comply by November 5, 2014.^[3]

^ Carter, Brian (2012). The like economy: how businesses are making money with Facebook. Indianapolis, IN: Que. ISBN 978-0789749062.
^ Smith, Chris Treadaway, Mari (10 April 2012). Facebook Marketing an Hour a Day (2nd ed.). Hoboken: John Wiley & Sons. ISBN 978-1118225868.{{cite book}}: CS1 maint: multiple names: authors list (link)
^ https://developers.facebook.com/blog/post/2014/08/07/Graph-API-v2.1/ ^{[user-generated source]}

[1] Carter, Brian (2012). The like economy: how businesses are making money with Facebook. Indianapolis, IN: Que. ISBN 978-0789749062.

[2] Smith, Chris Treadaway, Mari (10 April 2012). Facebook Marketing an Hour a Day (2nd ed.). Hoboken: John Wiley & Sons. ISBN 978-1118225868.{{cite book}}: CS1 maint: multiple names: authors list (link)

[3] ttps://developers.facebook.com/blog/post/2014/08/07/Graph-API-v2.1/ ^{[user-generated source]}

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