Fashion East is a non-profit designer support and showcasing scheme, a project established by the Old Truman Brewery and Lulu Kennedy MBE in 2000.[1] Designers can apply for support across three different programmes. Each programme offers fashion week showcasing opportunities, business mentoring & financial sponsorship for menswear and womenswear designers. Designers are selected by Lulu Kennedy and a panel of industry people.[2]
Fashion East has supported and launched brands including: JW Anderson, Gareth Pugh, Jonathan Saunders, Roksanda Ilincic, Richard Nicoll, House of Holland, Cassette Playa, Christopher Shannon, Nasir Mazhar, Martine Rose, Marques'Almeida, Claire Barrow, Charles Jeffrey and Craig Green. Fashion East has also worked with Kim Jones (now Creative Director of Dior Homme), Judy Blame and Gosha Rubchinskiy as special guests.[3]