Fashion in Iran has a cultural and economic impact on the county of Iran. During the Pahlavi era around the mid-1930s, Western fashion was introduced to the country (then called Persia) and greatly influenced women's style. After the Iranian Revolution in 1978–1979, the hijab has become compulsory, which impacted the creation of clothing style.
Beauty pageant festivals inside Iran were not held after the 1979 revolution, and the last selection ceremony of the beauty queen of Iran was held in 1978 in this country. After this, a high number of Iranian girls participated in the Beauty pageant and Miss Universe outside of Iran. Sahar Biniaz (Miss Universe Canada 2012) and Shermineh Shahrivar (Miss Germany and Miss Europe) are examples of Iranian models outside Iran. Social media networks have played a significant role in increasing the income from modeling in Iran. Additionally many Iranian fashion designers have found success living in the diaspora.