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| Product type | Air freshener |
|---|---|
| Owner | Procter & Gamble |
| Country | United States |
| Introduced | March 1996 |
| Markets | Worldwide |
| Website | www |
Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, South America, Europe, Africa, Asia, Australia, and New Zealand.
First introduced in test markets in March 1996,[1] the fabric refresher product has been sold in the United States since June 1998, and the line has since branched out to include air fresheners (Air Effects), plug-in oil (Noticeables), scented disks (Scentstories), odor-eliminating candles, and automotive air fresheners.
The name Febreze is a portmanteau of the words fabric and breeze. In many non-English speaking countries, the products are sold as Ambi Pur.
- ^ "P&G tests Febreze", Advertising Age, May 9, 1996