Federal Identity Program

The Federal Identity Program (FIP, French: Programme de coordination de l'image de marque, PCIM) is the Government of Canada's corporate identity program. The purpose of the FIP is to provide to the public a consistent and unified image for federal government projects and activities.^[1] Other objectives of the program include facilitating public access to federal programs and services, promoting the equal status of the two official languages, and achieving better management of the federal identity.^[2] Managed by the Treasury Board Secretariat, this program, and the government's communication policy, help to shape the public image of the government. In general, logos – or, in the parlance of the policy, visual identifiers – used by government departments other than those specified in the FIP must be approved by the Treasury Board.^[3]