Feminine wipes are feminine hygiene products marketed to clean the vulvar area and are marketed for odor control.[1] As with other feminine hygiene products they are typically used by younger women and women of color.[2][3] The use of these products has increased over time[4][5] and the market for feminine wipe product globally is projected to be worth over $2 billion by 2027.[6]
^Chiu, Allyson; Ferguson, Amber (May 31, 2022). "The troubled legacy of feminine care products". Washington Post. Retrieved 2023-05-07. A study based on data from a 2001 to 2004 national U.S. survey of more than 700 women ages 20 to 49 found that a greater proportion of Black women reported using vaginal douches or other feminine washes, wipes, powders and related menstrual products.