FinMkt, Inc. is a New York City-based financial technology company originally founded in 2014 as Crowdnetic and rebranding in 2016 to its current iteration, FinMkt.[1][2] FinMkt then pivoted the technology to build a premier SaaS, multi-lender, omnichannel, customizable point of sale financing platform that launched in the summer of 2020.[3]