Fine Fare

Fine Fare (Holdings) Ltd
Company typePrivate company, subsidiary
IndustryRetail
Founded1951; 73 years ago (1951)
Defunct1988; 36 years ago (1988)
FateSold and rebranded to Gateway
SuccessorThe Dee Corporation
HeadquartersWelwyn Garden City, United Kingdom
Key people
Garfield Weston
James Gulliver (chairman 1967–1972)
Garry Weston
Parent
SubsidiariesMelias, Shoppers Paradise

Fine Fare was a chain of supermarkets which operated in the United Kingdom from 1951 until 1988. During the 1960s the company was the largest operator of supermarkets in Europe. Their Yellow Pack budget own-label range, introduced in 1980, was the first own brand basic range to be introduced in the UK and in 1983 it was the first British supermarket to sell organic food. The business for the majority of its existence was owned by companies controlled by Garfield Weston and his family, but were sold in 1986 to the Dee Corporation, operators of Gateway Foodmarkets with the stores being rebranded.