Company type | Division of HSBC UK Bank plc |
---|---|
Industry | |
Founded | October 1989 |
Headquarters | Leeds, England, UK |
Products | |
Parent | HSBC UK Bank plc |
Website | www |
First Direct (styled first direct) is a telephone and internet based retail bank division of HSBC UK Bank plc based in the United Kingdom. First Direct has headquarters in Leeds, England, and has 1.9 million customers.[1] It was awarded Most Trusted Financial Provider by Moneywise in 2019, and was ranked top in the February 2020 Competition and Markets Authority bi-annual survey for overall service quality.[2]