Fitzroy Place (London)

Fitzroy Place is an office, residential and retail estate in Fitzrovia, London. With 289 homes, with interiors designed by Johnson Naylor, and 220,000 sq ft of office space, Fitzroy Place houses a series of shops and restaurants, offices and community spaces, set around a publicly accessible central square.^[1] The square, which was the first new garden square in W1 for 100 years,^[2] incorporates the Grade II* listed Fitzrovia Chapel.^[3]

Developed from the former Middlesex Hospital site, it was originally to be known as Noho Square, presumably a backformation from 'North' i.e. north of Oxford Street, as if Soho (which is located south of Oxford St) were derived from 'South'. The name, chosen by the Candy brothers for the development, was widely disliked.^[4][5][6]

Redevelopment was halted by the Great Recession, as an Icelandic bank was the biggest shareholder, but the project has now been taken on by Aviva Investors and Exemplar Properties, who subsequently sold their stake to AshbyCapital.^[3] The NoHo Square name was dropped and the scheme became known as Fitzroy Place.^[7]

The offices at 2 Fitzroy Place are let to multiple tenants,^[3] with 12,866 sq ft available on the fourth floor, while 1 Fitzroy Place is fully let to cosmetics firm Estée Lauder. Retail and restaurant tenants include Percy & Founders and Detox Kitchen.^[8]