Flipkart Video

Flipkart Video
Type of businessPrivate
Type of site
Video streaming
Available inHindi
DissolvedJuly 2023
Headquarters
Bangalore
Area servedIndia
OwnerFlipkart
IndustryEntertainment
URLflipkart.com/watch-videos-online-store
RegistrationRequired
Launched2019

Flipkart Video was an India-based OTT (Over the Top) video streaming platform operated by Walmart-owned Flipkart.[1][2] It was launched in 2019, and has lined up content from partners like Voot, Arre, Viu, TVF, Pocket Aces' Dice Media and more.[3][4] In October 2019, it announced its first original series Back Benchers, a quiz show hosted by Bollywood film producer and director Farah Khan,[5][6][7] which features Bollywood celebrities as students and host Farah as the dean of the figurative school. Bollywood celebrities who appeared on the show are Anil Kapoor, Shilpa Shetty,[8] Kartik Aaryan, Parineeti Chopra, Ananya Pandey, Bhumi Pednekar, Tapsee Pannu, Janhvi Kapoor, Malaika Arora amongst others.[9]

  1. ^ Abrar, Peerzada. "Flipkart forays into original video content, takes on Amazon and Netflix". Business Standard. Retrieved 19 January 2020.
  2. ^ "OTT war heats up: Flipkart takes on Amazon Prime with 'Video Originals'". The Economic Times. 15 October 2019.
  3. ^ Ganjoo, Shweta (17 October 2019). "Flipkart launches Video Originals to take on Amazon Prime video". India Today.
  4. ^ N S, Vikas. "Flipkart forays into original content with mobile-first videos". The Economic Times. Retrieved 19 January 2020.
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  8. ^ "Farah Khan's Quiz Show Backbenchers Will Take You Back To School Days". Mid-Day. 16 October 2019.
  9. ^ "Farah Khan's quirky quiz Backbenchers is Flipkart Video Originals' 1st non-fiction show". Exchange 4 Media.