Flooding the market

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Flooding the market is an excess amount of inventory for sale causing an undesired drop in price for the product that can, in extreme cases, make the price go negative or make the products impossible to sell at any price.

Businesses take measures to avoid that effect. For example, publishers will release books from popular authors under pseudonyms, as with the Kenyatta series by Donald Goines, which were published under the name Al. C. Clarke. The same also occurred for Stephen King, who published several books under the pseudonym Richard Bachman.

Flooding the market can be done intentionally in an effort to eliminate competition and is then known as dumping.