Florida group

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The Florida group^[1] (Sp.: grupo Florida) was an avant-garde literary-artistic group created in the 1920s in Buenos Aires, known by their embracing slogan "art for art's sake". The name refers to Florida Street, the location of a favored meeting point, the Richmond tea room.

The group was identified with the magazines Proa and Martín Fierro, the latter named after the long poem Martín Fierro, generally considered the greatest work of nineteenth-century Argentine literature. The group is also often referred to as the Martín Fierro group (Sp. "grupo Martín Fierro").