Flybuys (Australia)

This article is about the Australian loyalty program owned by Coles Group and Wesfarmers. For the New Zealand loyalty program, see Flybuys (New Zealand).

Flybuys
A trial card for Flybuys, commonly seen at checkouts
TypeLoyalty program
Run byLoyalty Pacific
Owner
Area servedAustralia
Introduced1994
Number of users9 million
Accrual partners
TaglineMore places. More rewards.
Websiteflybuys.com.au

Flybuys is an Australian customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific.[1] Members can accrue points by shopping at Coles Group brands (Coles Supermarkets, Liquorland, etc.), certain Wesfarmers brands (Kmart, Target, Bunnings, Officeworks, catch.com.au, Kleenheat, etc.), and some third-party partners like HCF Insurance, Coles Express and Optus.[2] Points can then be redeemed for money off purchases at Coles Supermarkets, Coles Express, Liquorland, Kmart, Officeworks, Target and mycar (2,000 points gives an A$10 discount), as well as holidays (through Flybuys Travel or Velocity Frequent Flyer) and household goods (from the Flybuys Rewards Store).[3]

It is one of Australia's largest loyalty programs and has over nine million members.[4] Fifteen Flybuys cards are scanned every second on average in Australia.[5]

  1. ^ Mitchell, Sue (3 September 2019). "Wesfarmers, Coles pump $19m into FlyBuys". Australian Financial Review. Retrieved 8 September 2021.
  2. ^ "Partners". Flybuys. Retrieved 8 September 2021.
  3. ^ "Take more rewards". Flybuys. Retrieved 8 September 2021.
  4. ^ Bradney-George, Amy. "Flybuys rewards program guide". Finder.com.au. Finder.com. Retrieved 18 August 2023.
  5. ^ "About us". Unpacked by Flybuys. Retrieved 8 September 2021.