Forrest Mars Sr.

Forrest Mars Sr.
Born
Forrest Edward Mars

(1904-03-21)March 21, 1904
DiedJuly 1, 1999(1999-07-01) (aged 95)
EducationYale University
University of California, Berkeley
OccupationConfectionary magnate
Years active1923−1973
Known for
Spouse
Audrey Ruth Meyer
(died 1989)
ChildrenForrest Edward Mars Jr.
John F. Mars
Jacqueline Mars
ParentFrank C. Mars

Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American billionaire businessman and the driving force of the Mars candy empire. He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice. He was the son of candy company Mars, Inc. founder Frank C. Mars and his first wife Ethel G. Mars (née Kissack).[1]

  1. ^ "Mars Family". Practically Edible. Archived from the original on May 4, 2009. Retrieved February 25, 2011.