The party was founded in December 1993 and won its first general election soon afterwards in March 1994. It was the main member of the Pole of Freedoms/Pole of Good Government, Pole for Freedoms and House of Freedoms coalitions. Throughout its existence, the party was characterised by a strong reliance on the personal image and charisma of its leader (it has been called a "personality party"[23][24] or Berlusconi's "personal party"),[25][26][27] and the skillful use of media campaigns, especially via television.[28] The party's organisation and ideology depended heavily on its leader, so much so that its appeal to voters was based on Berlusconi's personality more than on its ideology or programme.[29]
In November 2008, the national council of the party, presided by Alfredo Biondi, voted to merge Forza Italia into The People of Freedom (PdL),[30] Berlusconi's new political vehicle, whose official foundation took place in March 2009. A new Forza Italia was established by Berlusconi as PdL's legal successor in 2013.
^Woods, Dwayne (2014). The Many Faces of Populism in Italy: The Northern League and Berlusconism. Emerald Group. pp. 28, 41–44. {{cite book}}: |work= ignored (help)
^Ruzza; Fella (2009). Re-inventing the Italian Right. pp. 136–140, 217–218.
^von Beyme, Klaus (2011). Representative democracy and the populist temptation. Cambridge University Press. pp. 59, 64–65. {{cite book}}: |work= ignored (help)
^Seisselberg, Jörg (1996). "Conditions of success and political problems of a 'media-mediated personality-party': The case of Forza Italia". West European Politics. 19 (4): 715–743. doi:10.1080/01402389608425162.
^Ginsborg, Paul (2005). Silvio Berlusconi: Television, Power and Patrimony. Verso. p. 86.
^Calise, Mauro (2000). Il partito personale. Laterza.
^Mazzoleni, Gianpietro (2006). TV Political Advertising in Italy: When Politicians Are Afraid. SAGE. p. 251. {{cite book}}: |work= ignored (help)
^Woods, Dwayne (2014). The Many Faces of Populism in Italy: The Northern League and Berlusconism. Emerald Group. pp. 42–43. {{cite book}}: |work= ignored (help)