The fox appears in the folklore of many cultures, but especially European and East Asian, as a figure of cunning, trickery, or as a familiar animal possessed of magic powers, and sometimes associated with transformation. Literature, film, television, games, music, and other forms of cultural expression may reflect the folklore image and reputation.
The term "foxy" in English ("having the qualities of a fox") can also connote attractiveness, sexiness, or being red-haired. The term "to outfox" means "to beat in a competition of wits", similarly to "outguess", "outsmart", and "outwit".