Frank M. Bass | |
|---|---|
| Born | December 27, 1926 |
| Died | December 1, 2006 (aged 79) |
| Occupation(s) | Academic, Director of PhD programs at University of Texas, Dallas |
Frank Myron Bass (December 27, 1926 – December 1, 2006) was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006.