 | |
| Type | Milkshake |
|---|---|
| Manufacturer | Müller Milk & Ingredients |
| Country of origin | United Kingdom |
| Introduced | 1993 |
| Flavour | Various |
| Website | www |
Frijj (stylised as FRijj) is a brand of milkshake sold mainly in the United Kingdom. Today it is produced by Müller. It was first launched in 1993 by Dairy Crest. Frijj is sold in five permanent flavours: strawberry, chocolate, banana, fudge brownie and cookie dough.
There have also been numerous limited edition flavours.[1] Since July 2003, some have featured characters from The Simpsons, in marketing campaigns. Other limited edition flavours include custard, caramel, raspberry doughnut, Jaffa Cake, banoffee pie, vanilla, white chocolate, chocolate mint, cookies and cream and Irish coffee.
A thicker version of Frijj was launched in 1998 called 'Frijj Extreme', available in two flavours – white chocolate and milk chocolate. As of October 2024, Frijj had a 50% market share, the largest in the fresh flavoured milk market.[1] Since 27 December 2015, Frijj has been produced by Müller Milk & Ingredients following the sale by Dairy Crest of their milk business to Müller.
- ^ a b Samantha Loveday (20 April 2009). "Dairy Crest picks Homer for new Frijj flavour". Licensing.biz. Retrieved 9 September 2009.