 The original Fruitopia logo | |
| Type | Fruit-flavored beverage |
|---|---|
| Manufacturer | Minute Maid (The Coca-Cola Company) |
| Country of origin | United States |
| Introduced | 1994 |
| Discontinued | 2003 (United States only) |
| Flavor | Strawberry Passion Awareness, Kiwiberry Ruckus, Beachside Blast Fruit, Blueberry Watermelon Wisdom, Orange Undercurrent, Tangerine Wavelength, Raspberry Psychic Lemonade, Fruit Integration, Cherry Vanilla Groove |
| Website | www |
Fruitopia is a fruit-flavored drink introduced by the Coca-Cola Company's successful Minute Maid brand in 1994 and targeted at teens and young adults. According to New York Times business reports, it was invented as part of a push by Minute Maid to capitalize on the success of Snapple and other flavored tea drinks. The brand gained substantial hype in the mid-1990s before enduring lagging sales by the decade's end. While still available in Canada and Australia as a juice brand, in 2003, Fruitopia was phased out in most of the United States where it had struggled for several years.[1] However, select flavors have since been revamped under Minute Maid. Use of the Fruitopia brand name continues through various beverages in numerous countries, including some McDonald's restaurant locations in the United States, which carry the drink to this day.
- ^ Giaimo, Cara (September 12, 2016). "The Rise and Fall of Fruitopia, the Trippiest Beverage of the '90s". Atlas Obscura. Retrieved September 19, 2016.