Frutiger Aero

Frutiger Aero, sometimes known as Web 2.0 Gloss,^[1] is a retrospective name applied to a design trend observed mainly in user interfaces and Internet aesthetics from the 2000s, before declining in popularity during the 2010s. The term Frutiger Aero is derived from Windows Aero, which exemplifies the style, and Adrian Frutiger, a Swiss typeface designer who was responsible for many of the humanist typefaces that were often used in older computing interfaces.

The style is characterized by its heavy use of shiny and glossy skeuomorphic features along with computer-generated renderings of nature, air and water shown alongside modern technologies.^[2] The design style was popular in the 2000s because its skeuomorphic nature was intended to make it more accessible to consumers, but was displaced during the 2010s by a shift towards minimalism in user interface designs.