 | |
| Company type | Subsidiary |
|---|---|
| Industry | Beverage |
| Founded | 2000 |
| Founder | Lance Collins |
| Headquarters | Englewood Cliffs, New Jersey, USA |
| Products | Alternative beverages[1] |
Number of employees | 1500 (2020) |
| Parent | The Coca-Cola Company |
| Website | www |
Fuze Beverage (/fjuːz/ fyooz), commercially referred to as simply Fuze (marketed in Switzerland, Turkey, Georgia, Kazakhstan and Kyrgyzstan as Fuse; formerly in Malaysia and Singapore as Heaven and Earth[2] and in Indonesia as Frestea), is a manufacturer of teas and non-carbonated fruit drinks enriched with vitamins.[1] Currently the brand consists of five vitamin-infused lines: Slenderize, Refresh, Tea, Defensify, and Vitalize. The use of vitamins, amino acids, and herbs, and alternative sweeteners such as crystalline fructose places Fuze products in what is known in the industry as the new age beverage category.[3]
- ^ a b "Fuze". Facebook. Retrieved 19 May 2015.
- ^ "Coca-Cola Malaysia dropping Heaven & Earth as it migrates to Fuzetea". 11 June 2023.
- ^ LaBell, Fran (March 1, 1993) "New Age beverages are here to stay". Food Processing http://www.allbusiness.com/manufacturing/food-manufacturing/357812-1.html