GU Energy Labs

"GU (food)" redirects here. Not to be confused with Gü.
GU Energy Labs
FounderBill Vaughan
Headquarters
Berkeley, California
,
United States
Key people
Brian Vaughan, Owner; Magdalena Boulet, President
Products
  • GU Energy Gel
  • GU Chews
  • GU Electrolyte Tablets
  • GU Roctane Recovery Protein Drink Mix
  • GU Roctane Energy Drink Mix
  • Stroopwafels
  • Roctane Energy Gel
  • GU Liquid Energy
Number of employees
50 (2011)
Websiteguenergy.com

GU Energy Labs is a company based in Berkeley, California, that produces sports nutrition products, most notably energy gels. Often consumed during endurance events, the gels are designed to be quickly and easily digested during any type of activity. Other products include energy chews, drink mixes, hydration tablets, stroopwafels and a Roctane line that includes an energy drink mix, protein recovery drink mix, gel, and capsules. The company was founded in 1994 by Bill Vaughan, who began creating an energy gel product in 1990. GU is considered the first major distributor of energy gels. The company has grown over time, and in 2011 its corporate headquarters and 50 employees relocated to a larger space in Berkeley's 4th Street shopping district.