Gaia, Inc.

Gaia, Inc.
Company typePublic
NasdaqGAIA (Class A)
Russell 2000 Component
IndustryVideo production
Founded1988; 36 years ago (1988)
Boulder, Colorado, U.S.
FounderJirka Rysavy
Headquarters,
U.S.
Key people
  • James Colquhoun (CEO)
  • Ned Preston (CFO)
  • Kiersten Medvedich (President)
[1]
Websitewww.gaia.com
Footnotes / references
[2]

Gaia, Inc. is an American media company founded in 1988 by Jirka Rysavy in Louisville, Colorado. It owns and operates Gaia TV, an over-the-top subscription video on-demand service consisting of original and licensed alternative media documentaries. While the content on Gaia TV initially focused on yoga, mindfulness, and alternative medicine to complement the company's yoga equipment distribution business, the latter's divestiture led to a greater emphasis on content promoting conspiracy theories and pseudoscience.[3] The service has been criticized and deplatformed from social media platforms including Facebook and YouTube for hosting videos promoting vaccine misinformation and conspiracy theories such as the Illuminati, UFOs, and Atlantis.[4][5][6]

As of September 13, 2018, Gaia TV had over 500,000 subscribers in 185 countries.[7] As of 2024, they had 806,000 subscribers.[8]

  1. ^ "Executive carousel turns at Gaia". Bizwest. 29 June 2023.
  2. ^ "Management Team". Gaia. Retrieved 10 November 2022.
  3. ^ Murphy, Duane Paul (2018-09-25). "The Gaia Deception: Digital New Age Nonsense". TheHumanist.com. Retrieved 2019-05-21.
  4. ^ "Demi Lovato's Fans Voice Outrage After Singer Joins Controversial Conspiracy Site Gaia". ELLE. 2021-11-17. Retrieved 2023-07-25.
  5. ^ "Demi Lovato Signs On As "Ambassador" For Conspiracy Theory Website". Stereogum. 2021-11-09. Retrieved 2023-07-26.
  6. ^ Cooper, Helene; Blumenthal, Ralph; Kean, Leslie (2017-12-16). "Glowing Auras and 'Black Money': The Pentagon's Mysterious U.F.O. Program". The New York Times. ISSN 0362-4331. Retrieved 2019-10-03.
  7. ^ "Gaia Widens Loss In Q3 | SGB Media Online". sgbonline.com. 5 November 2018. Retrieved 2019-10-09.
  8. ^ High, Lucas (8 May 2024). "Gaia's video service sees nearly double-digit membership growth". Bizwest.