Gamma (media company)

gamma.
Founded2023 (2023)
FounderLarry Jackson
Ike Youssef
Official websitewww.thegamma.com

Gamma (stylized as gamma. with a full stop) is an American media company founded in 2023 by former Apple executive Larry Jackson and record executive Ike Youssef.[1] Described as a competitor to major labels, the company acts as an alternative distributor for multimedia content by means of a prior acquisition of the technology platform Vydia.[2] Upon its launch in March of that year, the company's initial artists included Usher, Rick Ross, and Snoop Dogg, and later Sexyy Red and French Montana.[3][4][5] Jackson founded the company with US$1 billion in start-up capital with investment from billionaires including Todd Boehly, with "particular and [acute]" focus on Black culture.[6][7] In addition, the label also distributes older releases for Snoop Dogg and Tha Dogg Pound.

  1. ^ "Larry Jackson Launches Gamma, Major Label Rival with Unprecedented Backing". Billboard.com.
  2. ^ Fazelpoor, Matthew (April 17, 2023). "After acquisition, what's next for Vydia?".
  3. ^ "Maybach Music Group Strikes Partnership with Gamma". Sheeshmedia.com.
  4. ^ Brown, Ann (August 30, 2023). "Apple, Larry Jackson, And The $1 Billion: The Machine Helping Program Sexxy Red". Moguldom.
  5. ^ "Larry Jackson Launches New 'Gamma' Music Company with Usher and Rick Ross". Variety.com. 8 March 2023.
  6. ^ Leight, Elias (August 8, 2023). "With Gamma, Larry Jackson Is Putting $1 Billion to Work for Black Culture". Billboard.
  7. ^ "Appes Money and Snoop Dogg's Songs Back this 1 Billion Startup". Bloomberg. 8 March 2023.