Gangnam Style (music video)

"Gangnam Style"
Psy with the Gangnam Style logo
Directed byCho Soo-hyun
StarringPsy
Hwang Min-woo
Yoo Jae-suk
Noh Hong-chul
Hyuna
Music byPsy
Distributed byYG Entertainment
PolyGram Entertainment
(Republic Records and Schoolboy Records)
Release dates
  • July 15, 2012 (2012-07-15)
(premiere)
  • October 19, 2012 (2012-10-19)
(download)
Running time
4:12
CountrySouth Korea
LanguageKorean

"Gangnam Style" is the music video by South Korean singer Psy premiered on July 15, 2012, on the video-sharing website YouTube and was later made available to download digitally on October 19.[1] It was directed by Cho Soo-hyun and was filmed in Seoul in July 2012 over the course of 48 hours. In the video, Psy "pokes fun at the style of Seoul's Gangnam District, a flashy district known for its affluence, high rents, high expectations and a focus on the high-status lifestyle".[2] The video is currently the tenth most-viewed video and the eleventh most-liked video on YouTube, as well as the 19th most-disliked. On December 21, 2012, the music video set a record for the first video to surpass 1 billion views on the platform.[3] It subsequently surpassed 2 billion, 3 billion, 4 billion, and 5 billion views in June 2014,[4] November 2017 and March 2021, and December 2023,[5] respectively.

The music video won several accolades from various award-giving bodies, including Best Music Video at the 2012 Mnet Asian Music Awards in Hong Kong, the Music Video of the Year at the 2012 Melon Music Awards in Seoul, and Best Video at the 2012 MTV Europe Music Awards in Frankfurt, Germany.

From September 29 to October 1, 2024, the original YouTube video was blocked by SESAC.

  1. ^ "Gangnam Style". iTunes. Psy. October 19, 2012. Retrieved August 21, 2014.
  2. ^ "Pinpointing Five Locations in Seoul from the Music Video, 'Gangnam Style'". Jaunted.com. JetSetCD. August 29, 2012. Archived from the original on August 26, 2014. Retrieved August 21, 2014.
  3. ^ "Exclusive: Psy 'Can't Believe' 'Gangnam Style' Broke 1 Billion Views". MTV. James Montgomery. December 21, 2012. Archived from the original on August 5, 2014. Retrieved August 21, 2014.
  4. ^ Benjamin, Jeff (May 30, 2014). "PSY's 'Gangnam Style' Hits 2 Billion YouTube Views". Billboard. Retrieved October 10, 2020.
  5. ^ "Oppa! Psy's 'Gangnam Style' Video Hits 5 Billion Views on YouTube". Billboard. December 29, 2023. Retrieved August 26, 2024.