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The gender paradox is a sociolinguistic phenomenon first observed by William Labov, who noted, "Women conform more closely than men to sociolinguistic norms that are overtly prescribed, but conform less than men when they are not."[1] Specifically, the "paradox" arises from sociolinguistic data showing that women are more likely to use prestige forms and avoid stigmatized variants than men for a majority of linguistic variables, but that they are also more likely to lead language change by using innovative forms of variables.