 The 1954 Motorama displayed in a postcard | |
| Duration | 1949–1961 |
|---|---|
| Location | United States |
| Type | Auto show |
| Organised by | General Motors |
The General Motors Motorama was an auto show staged by GM from 1949 to 1961. These automobile extravaganzas were designed to whet public appetite and boost automobile sales with displays of fancy concept cars and other special or halo models. Motorama grew out of Alfred P. Sloan's yearly industrial luncheons at New York City's Waldorf-Astoria Hotel, beginning in 1931. They were almost invariably held in conjunction with the New York Auto Show, that for many years was held traditionally in the first week of January.