George Laurer | |
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| Born | George Joseph Laurer III September 23, 1925 Manhattan, New York City, U.S. |
| Died | December 5, 2019 (aged 94) Wendell, North Carolina, U.S. |
| Alma mater | University of Maryland |
| Notable work | Universal Product Code |
George Joseph Laurer III (September 23, 1925 – December 5, 2019) was an American engineer for IBM at Research Triangle Park in North Carolina. He published 20 bulletins, held 28 patents and developed the Universal Product Code (UPC) in the early 1970s. He devised the coding and pattern used for the UPC, based on Joe Woodland's more general idea for barcodes.