George Ritzer | |
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Born | New York City, United States | October 14, 1940
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George Ritzer (born October 14, 1940) is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term in a 1983 article for The Journal of American Culture,[2] developing the concept in The McDonaldization of Society (1993),[3] which is among the best selling monographs in the history of American sociology.[4]
Ritzer has written many general sociology books, including Introduction to Sociology (2012)[5] and Essentials to Sociology (2014),[6] and modern/postmodern social theory textbooks. Many of his works have been translated into over 20 languages, with over a dozen translations of The McDonaldization of Society alone[7].
Ritzer is currently a Distinguished Professor Emeritus at the University of Maryland, College Park.[8]
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