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George Sperling | |
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| Born | 1934 (age 89–90) |
| Nationality | American |
| Alma mater | University of Michigan, Columbia University, Harvard University |
| Known for | Research in Cognitive Psychology, Iconic Memory |
George Sperling (born 1934)[1] is an American cognitive psychologist, researcher, and educator. Sperling documented the existence of iconic memory (one of the sensory memory subtypes). Through several experiments, he showed support for his hypothesis that human beings store a perfect image of the visual world for a brief moment, before it is discarded from memory. He was in the forefront in wanting to help the deaf population in terms of speech recognition.[2] He argued that the telephone was created originally for the hearing impaired but it became popularized by the hearing community. He suggested with a sevenfold reduction in the bandwidth for video transmission, it can be useful for the improvement in American Sign Language communication.[2] Sperling used a method of partial report to measure the time course of visual persistence (sensory memory).[3]
He is a Distinguished Professor of both Cognitive Science and Neurobiology & Behavior at the University of California, Irvine.
- ^ Cite error: The named reference
:1was invoked but never defined (see the help page). - ^ a b Sperling, George (1980). "Bandwidth Requirements for Video Transmission of American Sign Language and Finger Spelling". Science. 210 (4471): 797–799. Bibcode:1980Sci...210..797S. doi:10.1126/science.7433998. PMID 7433998.
- ^ No Authorship Indicated (1989). "Awards for distinguished scientific contributions: George Sperling". American Psychologist. 44 (4): 626–628. doi:10.1037/h0092099.