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The Get Rubber campaign is an STI awareness campaign coordinated by adult entertainment company Brazzers to bring awareness to the risk of unprotected sex and HIV/AIDS.[1] The campaign is centered on the bringing awareness to adult industry consumers using a series of public service announcements featuring adult video stars such as Bree Olson, Rachel_Roxxx and Nikki Benz. The campaign has also included outdoor advertising.[2] It aims to remind consumers of pornographic material that adult content is created in a controlled setting and is not to be imitated irresponsibly.
- ^ "Lindsay Lohan's Porn Star Costar's Safe Sex PSA: Watch Now". E! Online. 2012-08-10. Retrieved 2024-09-17.
- ^ Alilunas, Peter (2021-09-07), "14. The King Is Dead, Long Live the Algorithm: MindGeek and the Digital Distribution of Adult Film", Digital Media Distribution, New York University Press, pp. 277–294, ISBN 978-1-4798-0681-2, retrieved 2024-09-17