Giadha Aguirre DeCarcer (born c. 1975) is an Italian-born American entrepreneur. She is the CEO and cofounder of CTrust, which provides financing advice and data analysis to participants in the cannabis market. From 2014 to 2021 she was the founder and CEO, then Executive Chair, of New Frontier Data, a big data and analytics reporting provider in the cannabis industry.
After immigrating to the U.S. as a high school junior, DeCarcer began to sell real estate as a teenager in Florida. She earned a B.A. degree from University of Pennsylvania in 1999 and began to work University of Pennsylvania in 1999 and then as a consultant to the U.S. government in intelligence in 2004, while completing her M.A at Georgetown University. DeCarcer next founded a series of companies focusing on data analysis, including GNI International and VentureCamp LLC. In 2014, she began providing services to the cannabis industry, founding New Frontier Data. She co-founded CTrust in 2022.