Gillette

For the stadium, see Gillette Stadium. For the commune, see Gilette. For other uses, see Gillette (disambiguation).
Gillette
Product typeSafety razors, shaving supplies, personal care products
OwnerProcter & Gamble
CountryBoston, Massachusetts, U.S.
IntroducedSeptember 28, 1901; 123 years ago (1901-09-28)[1]
MarketsWorldwide
Previous ownersThe Gillette Company
Tagline"The Best a Man Can Get" (1989–2019, 2023–present)
"The Best Men Can Be" (2019–2023)
Websitegillette.com Edit this at Wikidata

Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.[2]

Under the leadership of Colman M. Mockler Jr. as CEO from 1975 to 1991,[3] the company was the target of multiple takeover attempts, from Ronald Perelman[4] and Coniston Partners.[3] In January 2005, Procter & Gamble announced plans to merge with the Gillette Company.[5]

The Gillette Company's assets were incorporated into a P&G unit known internally as "Global Gillette". In July 2007, Global Gillette was dissolved and incorporated into Procter & Gamble's other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care.[6] Gillette's brands and products were divided between the two accordingly. The Gillette R&D center in Boston, Massachusetts, and the Gillette South Boston Manufacturing Center (known as "Gillette World Shaving Headquarters"), still exist as functional working locations under the Procter & Gamble-owned Gillette brand name.[7] Gillette's subsidiaries Braun and Oral-B, among others, have also been retained by P&G.

  1. ^ Srinivasan, R. (2014). Case Studies in Marketing: The Indian Context. PHI Learning Pvt. Ltd. ISBN 978-8120349964. Archived from the original on 2021-09-02. Retrieved 2020-10-17.
  2. ^ "Gillette in His Early Days the Inventor of the Razor and the Company He Build Survived Many Close Shaves with Financial Ruin. But His Fame Never Translated into a Personal Fortune". money.cnn.com. April 1, 2003. Archived from the original on 2020-11-25. Retrieved 2019-10-23.
  3. ^ a b Fowler, Glenn (1991-01-26). "Colman M. Mockler Jr. Dies at 61, Gillette's Top Executive Since 70's". The New York Times. ISSN 0362-4331. Archived from the original on 2020-09-04. Retrieved 2019-09-18.
  4. ^ "Gillette chairman dies of heart attack". UPI. Archived from the original on 2020-08-09. Retrieved 2019-09-18.
  5. ^ "Procter & Gamble Acquires Gillette". www.cbsnews.com. 28 January 2005. Archived from the original on 2020-08-03. Retrieved 2019-09-18.
  6. ^ "P&G 2007 Annual Report" (PDF). Procter & Gamble. 23 August 2007. pp. 32–33. Retrieved 10 November 2023. The businesses that previously comprised the Gillette GBU will now be included within the Beauty and Household Care GBUs.
  7. ^ "Gillette history". gillette.com. Archived from the original on August 4, 2019. Retrieved August 22, 2014.