Gimme More

"Gimme More"
Black-and-white image of the upper body of a brunette woman standing in a dressing room. She is wearing a dress and white fedora. The image has a purple border. On the left, the word "Britney" is written in purple cursive small letters. On the center right, the words "Gimme more" are written in purple small letters.
Single by Britney Spears
from the album Blackout
ReleasedAugust 31, 2007 (2007-08-31)
RecordedAugust–October 2006
Genre
Length4:11
LabelJive
Songwriter(s)
Producer(s)Danja
Britney Spears singles chronology
"Someday (I Will Understand)"
(2005)
"Gimme More"
(2007)
"Piece of Me"
(2007)
Music video
"Gimme More" on YouTube

"Gimme More" is a song by American singer Britney Spears from her fifth studio album, Blackout (2007). It was released on August 31, 2007, by Jive Records, as the lead single from the album. "Gimme More" was recorded in 2006 during Spears' second pregnancy and was one of the first solo productions by Danja. The song opens with an intro in which Spears utters the phrase, "It's Britney, bitch." Musically, "Gimme More" is a song with elements from dance-pop, electropop and EDM using breathy vocals. The track closes with a speak-sing outro by Danja.

The song received critical acclaim and peaked at number three on the US Billboard Hot 100, becoming Spears' second highest-peaking single at the time. It also peaked at the top of the charts in Canada, also charting with top-five positions in 14 countries. The accompanying music video, which premiered on October 5, 2007, portrays Spears as a stripper and features a break from Spears's highly choreographed music videos. The video received mixed to negative reviews from critics, who panned Spears's pole dancing as well as the lack of storyline. An alternative cut was leaked on July 18, 2011.

Spears first performed "Gimme More" at the 2007 MTV Video Music Awards on September 9, 2007, wearing a black, jewel-encrusted bikini. The performance was panned by many critics, who commented extensively on her singing, dancing and wardrobe, with one deeming it as "one of the worst to grace the MTV Awards". On September 10, 2007, Cara Cunningham (then known as Chris Crocker) uploaded a video on YouTube in response to the criticism titled "Leave Britney Alone!", which made her an Internet celebrity and attracted attention from the media. Spears has also performed "Gimme More" at the Femme Fatale Tour (2011) and Britney: Piece of Me (2013–2017). "Gimme More" has been covered and sampled by many artists, including Miley Cyrus, Sia, will.i.am, and Marié Digby.